Hello! I’m Anna Barling the designer behind All Sorts of Stories, who loves to create amazing work for big or small businesses.
You can't use up creativity.
The more you use, the more you have.
- Maya Angelou
Cutting a long story, short
Originally hailing from Greece, I made Britain my home almost two decades ago. My biggest fear is running out of olive oil!
I studied Arts & Design in Greece 22 years ago and started a career full of dreams and determination. Over the years, I evolved in my role to a Creative Director. I worked for agencies around Europe, directing creative studios.
For almost 2 decades, I worked with huge multinational corporate clients on branding, internal and external comms, and led design teams to deliver highly successful campaigns in everything from government organisations, to the retail and publishing industries. There is not much in the design spectrum that I haven’t done.
I have worked with and witnessed the powerful transformation great branding can bring into so many businesses over the years, and celebrated their successes. Having a clear brand that articulates your message and attracts the right customers is so empowering that it can only lead to success.
A few years ago I decided that climbing the career ladder wasn’t for me anymore. So I stripped out all my big titles and focused on the art of Graphic Design. I wanted to use my wealth of experience and creativity to help businesses bring out the uniqueness that they have within them. I wanted to be part of their journey to success and help them make it happen.
Talking about success
Here is my definition
Working on something you love and you are really proud of. Attracting customers who admire your brand – not just because of how it looks but what it stands for.
A successful brand creates an emotional connection with its customers, an emotional connection that inspires long lasting relationships.
This is what I call success: authentic, long-lasting relationships between your brand and your ideal customer.