The wonderfully messy life of an entrepreneur | All Sorts of Stories
You can't use up creativity.

The more you use, the more you have.

- Maya Angelou

Hello! I’m Anna Barling the designer behind All Sorts of Stories, who loves to create amazing work for big or small businesses.

A creative at heart, I’m on a mission to bring your brand story to life by crafting beautifully unique designs for your online and offline presence. 

My story

Cutting a long story, short

Originally hailing from Greece, I made Britain my home almost two decades ago. My biggest fear is running out of olive oil!

I studied Arts & Design in Greece 22 years ago and started a career full of dreams and determination. Over the years, I evolved in my role to a Creative Director. I worked for agencies around Europe, directing creative studios.

For almost 2 decades, I worked with huge multinational corporate clients on branding, internal and external comms, and led design teams to deliver highly successful campaigns in everything from government organisations, to the retail and publishing industries. There is not much in the design spectrum that I haven’t done.

I have worked with and witnessed the powerful transformation great branding can bring into so many businesses over the years, and celebrated their successes. Having a clear brand that articulates your message and attracts the right customers is so empowering that it can only lead to success.

A few years ago I decided that climbing the career ladder wasn’t for me anymore. So I stripped out all my big titles and focused on the art of Graphic Design. I wanted to use my wealth of experience and creativity to help businesses bring out the uniqueness that they have within them. I wanted to be part of their journey to success and help them make it happen.

Talking about success

Here is my definition

Working on something you love and you are really proud of. Attracting customers who admire your brand – not just because of how it looks but what it stands for.

A successful brand creates an emotional connection with its customers, an emotional connection that inspires long lasting relationships.

This is what I call success: authentic, long-lasting relationships between your brand and your ideal customer.

“Thank you so so much for yesterday. Your workshop was invaluable and so inspiring. What a beautiful place to host it as well! I’m really looking forward to putting your ideas in place, everything you said made such great sense. Thank you for a brilliant afternoon.”

Amanda Vigor - Traces of Magic
About inspiration

A few things I love

1

White space

Space creates clarity and focus and that’s why I love it. Allowing space for things to breathe is vital for stunning design.
2

Great typography

Strong typography has the power to enhance a story and showcase it in its best light. Fonts can really make or break a design.
3

Structure

Having a plan allows you the time and the headspace to be creative, so don’t fall for the myth that structure isn’t for creatives!
4

Kitchen dance offs

There’s no problem that can’t be shaken off by a good kitchen dance-off. I believe in the rejuvenating power of dancing like nobody’s watching. Try it, it works!
5

Nature

Nature is life. It never stays still and has the power to rebirth every season, which I find fascinating. Nature is my ultimate inspiration board.
6

Coffee

Nothing beats the smell of freshly ground coffee in the morning. It awakens all my senses and gets me ready for the day ahead.